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Seven Top Brands That Click In India's Shopping Malls
24-02-2009
“India loves brands and brands love India,” say numerous reports. A designer brand survey by Nielsen Company places India as one of the top nations that are brand-conscious. This country pictured to be impoverished by various media coverage is in fact a great deal attracted to luxurious living.
With the mushrooming of multinational companies, outsourcing firms, software hubs and call centers all over the country, this survey revelation comes as a no surprise. More and more upscale households are spending their wages on branded items, considered luxury goods by the rest of the populace. In this list, check out the coolest brands that have taken India by storm because if they rocked the Indian consumers' world, these international brands are sure to rock yours too.
• BULGARI. Bulgari makes a distinction in a number of lines: jewellery, accessories and fragrances. This suave Italian brand is best known for its classy watches that not only sport the priciest tags imaginable but also of enviable sophistication.
• CALVIN KLEIN. With the renowned “Ck” initials, Calvin Klein offers a wide array of items that are designed to pamper you, your body and your home. Its product line includes underwear and outerwear for men and women, eyewear, watches and jewellery, fragrances as well as a number of home furnishings such as dinnerware, and bedroom and bathroom accessories.
• CARTIER. Exuding a fine taste for French elegance, Cartier offers one of the classiest stocks of jewellery, watches and eyewear. The pristine white “Cartier” text set against a simple yet rich blood-red background is the trademark design of its product packaging.
• DIESEL. A best seller among the young, the hip and the trendy, Diesel redefines itself as an unconventional provider of fabrics, fragrances, shoes, jewellery pieces and watches. Its most popular item is the jeans, which is sported by the 20-something populace who mostly constitute India's outsourcing workforce.
• GUCCI. Another Italian icon in fashion, Gucci is one of the biggest names associated with fine leather and modern appeal. It proffers a selection of products to include bags, sunglasses, jewellery pieces, shoes and belts.
• LACOSTE. Famous for its cute embroidered crocodile logo, Lacoste is a brand that also takes you from the north and south of your body's luxury zones, presenting a variety of products to include apparel pieces, toiletries and accessories. It is best known for polo shirts and sporty outfits for men, women and kids.
• PRADA. An Italian brand synonymous to opulence, Prada is a name that a number of people will recall in a movie titled “The Devil Wears Prada.” Its product line covers the best and only the best of handbags, belts, wallets and shoes as well as apparel pieces.
Bulgari, Calvin Klein, Cartier, Diesel, Gucci, Prada… and the list goes on and on. Reports say there are more than 50 international brands being patronized by Indian consumers. A word of caution: Because of import duties, you may be spending more on these luxury items if you buy them in India compared to making the purchase in your home country.
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